What do we provide?
Spire PR provides following services to its customers. Media Relations: For any organization, maintaining a credible image with their customers is of utmost important. Paid advertising increases name recognition and brand recall; media relations increase credibility. When people read a story about the distinction of your organization in a newspaper or see a story approving of your company on television, they are more likely to have a favourable opinion of your organization. This requires round the clock interactions and coordination with media houses. Spire PR helps you in maintaining warm media relations through its extensive media contact programme. Spire PR can help you in following ways,
- Press liaison
- Press monitoring
- Press releases
- Editorial articles
Corporate communications � Internal and External: For an organisation, its clients as well as its employees are equally important. Companies create policies and frameworks for employees on one hand and offer various options to its customers including a range of services on other. All these efforts need to be communicated effectively to both clients and employees without which optimisation of these efforts is difficult to achieve. Spire PR can help you in following ways in conducting your corporate communication,
- Customer and Staff newspapers
- Brochures
- Leaflets & Mailers
- Newsletters
Event coverage: Companies in retail space often organise events to enable closer communication and advertisement with its customer base and sometimes even to fulfil and highlight their Corporate Social Responsibilities (CSR). The external world needs to be informed about such efforts not just for the sake of publicity but to create and maintain a positive image before your clients and customers. Spire PR can help you in following ways in this regard,
- Event Suggestion
- Media coverage
What it includes:
- Collating relevant media database
- Media briefing session for the spokespeople
- Organising the press briefing
- Drafting all relevant press communication material press releases, backgrounders, biographies, information notes etc.
- Preparation of media dockets
- Contacting & co-ordination for interviews and media presence for event
- Tracking coverage
- Follow up with media post the event for coverage
Crisis response management: A situation that goes out of hand is solved best when dealt with urgency. Maintaining transparency and disclosing all your efforts to solve a critical situation is the best method towards preserving your company's image and facing media and public is the best defence. It requires you to stay in touch with the media 24/7 when you might be required to address the media directly. Spire PR can help you in the following ways:
- Round the clock media contact program
- Media training for spokesperson
- Press statements
Content development for communication mediums: In today's digital world, information about an organisation and its services has to be placed in multiple mediums like brochures, pamphlets, websites and emails. Spire PR can help you in creating the content to be used for these mediums and assist in keeping the information to date. This not only ensures a professionally created content but also saves you a lot of cost by outsourcing content development.
- Content creation
- Content renewal
- Trends update
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